8 posts tagged with "marketing"

Marketing Leadership: Who am I?

June 6, 2018

I’m often asked about why I describe myself as a data-driven strategic marketing leader. Let me walk you through answers to some of those questions.

Q: Are you a business analyst?
A: I am not a BA by trade. While I do understand analytics it is not my full-time job. I want to use data to help drive ROI. I think of data as a tool to help set marketing strategies up for success and as a measure of its effectiveness once in market.

Q: Are you working with data every day, a spreadsheet ninja...

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My Strengths Are My Dualities

September 18, 2018

Duality can be defined as "an instance of opposition or contrast between two concepts or two aspects of something; a dualism" (Oxford University Press).

I find myself often answering the question of “What are my strengths?” while speaking with prospects, new clients and colleagues. This is also a standard question during a job interview. Variations of this question come up in other conversations too. You’ve likely heard a few of them:

  • “What do you bring to the table?”
  • “Why should we...
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Marketing as a Superhero?

January 20, 2020

Here are a few questions I’ve heard in past meetings. Does any of this sound familiar to you?

• The campaign looks great so why aren’t we seeing an increase in leads?
• Your marketing budget seems sufficient so why haven’t the sales/engagement/activity improved?
• Ad performance is poor…what is wrong with the ad?

Marketing cannot save the day if there is no awareness, a lack of differentiation or if the product or service is poorly designed. Throwing more money at a marketing campaign...

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